A marketeer with a passion for motorsport
“My passion for cars led me to start my own business in the automotive world. And my massive marketing, pr & events management experience entitles me to use this knowledge to deliver the best results with any automotive brand I work with.”
About Patrick Karam
“What was once a passion has become a profession.”
Patrick Karam is a motorsport enthusiast turned award-winning marketer, content strategist, and serial entrepreneur with over 20 years of experience across the Middle East, Europe, and beyond. With deep roots in the automotive and entertainment industries, Patrick has built a career on turning bold ideas into powerful brands—leading transformative campaigns for global corporations, government entities, and cultural institutions.
He began his journey by co-founding biser3a.com, one of the Arab world’s most recognized motorsport platforms. His unique storytelling voice and deep industry knowledge later earned him the role of Head of Content Marketing and Lead Presenter for Top Gear Arabia. Today, he continues to shape the motorsport narrative as a weekly contributor on ThisIsLebanon.com, where he delivers light, engaging, and insightful automotive content for a new generation of fans.
In 2024, Patrick was appointed as an official FIA Steward, further solidifying his role in shaping the future of motorsport through integrity, expertise, and a deep understanding of racing dynamics.
A true entrepreneur at heart, Patrick has founded multiple ventures, including APEX Communications, a boutique agency specializing in brand consulting, CSR initiatives, and strategic marketing for high-end clients in F&B, fashion, mobility, and entertainment. His client portfolio spans luxury retailers, international car brands, and public sector projects, where he merges strategic vision with cultural relevance and real-world impact.
Expanding beyond media and motorsport, Patrick also founded Holiday Hosts, a leading property management and rental company based in Larnaca, Cyprus. Under his leadership, the company has grown into a trusted name in the island’s hospitality sector, offering curated stays and seamless guest experiences.
From Test Drives to Business Builds
Patrick’s entrepreneurial energy is matched by hands-on experience—from rally organization and media launches to business development and digital content. Now based in Beirut, he continues to invest in youth training, motorsport safety, and content that inspires.
Making a Difference
Now based between Beirut & Larnaca, Patrick is an active force in motorsport education, safety, and development. With a strong academic foundation in marketing, PR, and event management, he continues to mentor young drivers, advise global clients, and champion the evolution of motorsport through marketing, storytelling, strategy, and innovation.
Motorsport Credentials
FIA International Steward (since 2024)
Lebanese Speed Test Championship Winner – Hyundai i30N Cup (2019)
FIA Young Drivers Program Marketeer & Trainer
Official Media Test Driver (biser3a.com) since 2012
Zero Car Driver – Local & International Rallies (since 2013)
Karting ASN Steward (since 2016)
Rally Marshal Volunteer (since 1994)
FIA Digital Motorsport Working Group Member (since 2019)
Digital Motorsport Coordinator for Lebanon (since 2019)
AUTOMOTIVE JOURNALIST
The Daily Star (automotive test drive & journalist)
Biser3a.com (Co-founder & Managing Partner)
Top Gear Arabia (Head of Marketing & Content, main host)
Thisislebanon.com (weekly motorsport segment)
Whether he’s consulting Fortune 500 companies, producing content that fuels passion, or redefining property experiences in Cyprus—Patrick Karam leads with vision, impact, and a full tank of purpose.
Get in touch for brand consulting, event managemenent or just a coffee
+9613201998
Patrick G.Karam
@PATRICKKARAM